There’s often confusion between point of purchase and point of sale (POS), which makes sense, since they do have some similarities. But it’s important to understand how they’r… See more

The types of POP displays can be broken down into the fixtures themselves, as well as by the permanence of the display. Here are a few of the most commonly used types of POP dis… See more

Messaging delivered to potential customers at the precise moment they decide to make a purchase is called point-of-purchase, or POP marketing. This type of marketing can be used in … See more

It might be difficult to keep an eye on your POP displays throughout the day, but you could assign store staff to watch performance or check your in-store cameras o… See more