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- A recent study by AIScreen tells, 2023 trends prioritize interactive POSM displays, boosting customer engagement by 45%. That’s where POSM comes in! We’ve been using point-of-sale marketing for a long time to help brands and stores connect with shoppers. But things have changed, so POSM needs to change too.www.aiscreen.io/blog/retail/trends-and-design-considerations/
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