Latin for emotion, pathos is the fastest way to get your audience’s attention. People tend to have emotional responses before their brains kick in and tell them to knock it off. Be care… See more

Latin for logic, logos is where those facts come in. Your audience will question the validity of your claims; the opinions you share in your writing need to be supported using scien… See more

Latin for ethics, ethos is what you do to prove to your audience that you can be trusted, that you are a credible source of information. (See logos.) It’s also what you do to assur… See more

Regardless of what appeals you use in your writing, it is important to be aware of fallacies (errors in reasoning) because they can reduce the impact of your message on your reader… See more