When trademarking a logo in the United States, the process includes:

• Determining if trademark registration is appropriate for your logo.
• Selecting a distinctive mark that can be legally protected.
• Conducting a thorough search for any similar trademarks that may exist.
• Preparing and submitting a trademark application through the Trademark Electronic Application System (TEAS).
• Collaborating with a USPTO examining attorney during the examination process.

Once approved:

• The logo will be published for opposition, allowing any parties to challenge the registration.
• Upon successful registration, the owner must maintain the trademark with specific documents to ensure its continued protection.

Trademark symbols usage:

• ™ for unregistered trademarks.
• ® for registered trademarks.
• ℠ for service marks. ⁹¹⁰