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- Twix is a caramel shortbread chocolate bar made by Mars, Inc. It consists of a biscuit topped with caramel and coated in milk chocolate1. Mars Inc. is an American global manufacturer of confectionery and owns various famous candy products such as Starburst and Skittles2. Twix was initially known as "Raider" in Europe and was later renamed to Twix for international branding. It gained popularity in the United States in the late 70s, leading to the launch of peanut butter Twix in the early 1980s3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).en.wikipedia.org/wiki/TwixThe company that owns Twix is Mars Incorporated. The company Mars Inc. is an American global manufacturer of confectionery, pet food, and various food products. Mars owns various famous candy products such as Starburst and Skittles.www.snackhistory.com/twix/Now made by Mars Incorporated, the candy bar initially known as “Raider” in Europe underwent a name change to Twix, aligning with its international branding. Once introduced in the United States in the late 70s, Twix gained popularity, leading Mars to launch peanut butter Twix in the early 1980s to expand its appeal further.www.candyretailer.com/blog/twix-through-the-ages …
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WEBTwix products The taste you love. Twice. Experience the sweet combination of crunchy cookie, delicious caramel, and creamy chocolate – however you want it. Stock up now on TWIX bars, fun size bags, ice …
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WEBDec 20, 2023 · Twix stands as a testament to innovative branding and adaptation. Initially launched in the UK as the Raider candy bar, it rebranded to Twix for the US market 12 years later in 1979.
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