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- A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase1234. Leads are vital to your sales process. They can be obtained through advertising, trade shows, direct mailings, and other marketing efforts24. As a sales representative, it's your responsibility to gauge each lead's interest level and determine whether they're an ideal customer for your business3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. Without leads, you can’t sell anything, so they are vital to your sales process.www.salesforce.com/sales/what-is-a-sales-lead/A sales lead is a person or business who may eventually become a client. Sales lead also refers to the data that identifies an entity as a potential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.www.investopedia.com/terms/s/sales-lead.aspSales leads are people who could potentially become customers in the future. They may or may not have interacted with your company before. As the sales rep, it’s your responsibility to gauge each lead’s interest level and determine whether they’re an ideal customer for your business.www.zendesk.com/blog/sales-leads/A sales lead is any individual or entity that has come in contact with your business with, or sometimes without, the intention to buy from you. They may not immediately be open to making a purchase, but more often than not, they will have a requirement for the product/service you are offering in the future.www.leadsquared.com/learn/sales/what-is-sales-le…
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