TikTok is a short-form video hosting service owned by ByteDance^{1 2}. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes¹. TikTok is the leading destination for short-form mobile video, with its global headquarters in Los Angeles and Singapore, and offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo³. TikTok was created by Chinese tech giant ByteDance and was first released in September 2016 under the name “Douyin”². It is now available in more than 150 different markets⁴and is derived from Musical.ly, an app where people lip-synched to audio clips and shared the videos with their friends⁵.