Barry Goldwater's executive experience stretched back to 1929, when he took over his family's department store chain "Goldwater's" … See more

'A choice, not an echo'
On Friday, January 20, 1964, at the planned press conference from the patio of his home in Phoenix, Goldwater, while on crutches as a consequence of a recent medical procedure, officially announced his intention to … See more

In the wake of John F. Kennedy's death and favorable economic circumstances, Lyndon Johnson was the favorite candidate early on in the general election campaign. In light … See more

Four years after the election, Goldwater returned to the Senate and was re-elected twice. He became an influential member of the party's conservative wing, serving as chairman of the See more

Suite 3505 Committee
In 1961, a group of twenty-two conservatives including Congressman John M. Ashbrook of … See more

The 1964 Republican National Convention was held from July 13 to 16 at the Cow Palace indoor arena in San Francisco, California. At the … See more

On Election Day, Goldwater lost the election to Johnson by what was then the largest margin in history. Goldwater accumulated 52 electoral votes to Johnson's 486 and 38% of the popular vote (27,178,188) to Johnson's 61% (43,129,566). … See more