If I had to write a communication plan for a social media campaign, a crisis management message, or a public relations campaign, I would consider using different layouts for … See more

Renowned U.S. retailer John Wannamaker once said, “Half the money I spend on advertising is wasted and the trouble is I don’t know which half.” If you’re sailing on the same b… See more

A communication plan without a target audience is like a journey without a direction. You can’t create an effective communication strategy until you have an audience (… See more

The channels you choose to communicate with your audience depend on your message and to whom you want to deliver that message. For instance, if you’re creating a c… See more