This article spells out a step-by-step approach to building your ideal customer avatar. Create your ideal customer profile for free when you grab the worksheet below. You can follow along in this article and create … See more

I’ve taught hundreds of people how to pinpoint their perfect customer over my years of working with online business builders. I believe the resistance comes from a scarcity mindset that says, “If I focus on a small … See more

Now that we’ve relived our professional horror stories (sorry about that!), I want you to think about what the oppositeof these experiences would be. If you could re-write history, how would those horror stories have playe… See more

The marketing jargon version of what we’ll cover in this step is “demographics,” but we don’t need to use that word. Instead … We can’t paint population groups with a broad brush. Stereotypes are meaningless. But in case your o… See more