Generally, there are five phases that customers go through when interacting with a brand or a product: Awareness, Consideration, Decision, Retention, and Loyalty.… See more

Now that you know what goes into making a customer journey map, let’s take a little time to dive into design. How you lay out your journey map — from spacing to the colors you … See more

To move your business from point A — deciding to focus on customer journeys — to point B — having a journey map — a critical step is selecting which customer mindset yo… See more

Once you fully understand your customers’ experience with your business, you can delight them at every stage of their buying journey. Remember, many factors can affect this j… See more