In this article, we’ll take a look at the remarkable history of Disney Inc., the origins of their world-famous Disney Logo, and the role the Disney logo played in the company’s unparalleled success.

How Disney’s Logo Changed Over the Years. Nowadays we associate Disney’s logo with a castle, but in its early days, the logo featured the brand’s first character, Mickey Mouse. Mickey was the focal point of the logo, rather than the text, and where your eye first goes.

The name Walt Disney Productions saw several logo and stationery letterhead treatments over the years, one of which (pictured above) showcased a variation of what would eventually become the iconic Disney typeface and graphic treatment of Walt’s scrawl.

The Disney logo is the corporate logo of The Walt Disney Company since 1956. It is based on a stylized autograph of Walt Disney. Aside from being used by The Walt Disney Company, various Disney divisions and products use the same style/font in their logos, although with some differences depending on the company.

Over the years, the Disney logo has grown more refined and legible, as well as increasingly more iconic. Today, the design features the handwritten signature of Walt Disney, accompanied by one of the brand’s most memorable images – Cinderella’s castle.