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  2. Effectuation is a process theory that explains the process that entrepreneurs use to create new ventures12. The principles of effectuation are34:
    • Bird-in-Hand: You have to create solutions with the resources available here and now.
    • Lemonade principle: Mistakes and surprises are inevitable and can be used to look for new opportunities.
    • Crazy Quilt: Entering into new partnerships can bring the project new funds and new directions.
    • Affordable loss: You should only invest as much as you are willing to lose.
    • Worldview aka pilot in the plane.
    Learn more:
    Effectuation is a process theory that explains the process that entrepreneurs use to create new ventures. When looking at ways to create value for a business, entrepreneurs have the choice between ways of thinking: causal (or predictive) thinking and effectual thinking (or effectuation). Both approaches are valid, as they solve different problems.
    www.daacap.com/effectuation-principles-a-theory-f…
    This approach is called effectuation. It offers a method for tackling problems and growing your business. Effectuation is based on taking action and exploring possibilities, rather than trying to predict the future. By using this approach, entrepreneurs can be more flexible and adaptable, and they can better navigate uncertainty and risk.

    The four principles of effectuation are:

    • Bird-in-Hand: You have to create solutions with the resources available here and now.
    • Lemonade principle: Mistakes and surprises are inevitable and can be used to look for new opportunities.
    innovationenglish.sites.ku.dk/model/sarasvathy-eff…
    These are the five principles of effectuation - bird in hand, affordable loss, crazy quilt, lemonade, and worldview aka pilot in the plane
    effectuation.org/the-five-principles-of-effectuation
     
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