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  2. Effectuation principles are a set of guidelines for entrepreneurial decision making based on the available means, the downside risk, the contingencies, the partnerships, and the future control12.Examples of effectuation principles are12:
    • Bird-in-hand principle: Starting a business with your existing skills, knowledge, and network.
    • Affordable-loss principle: Investing only what you can afford to lose in a venture.
    • Lemonade principle: Turning unexpected events or problems into opportunities for innovation.
    • Patchwork-quilt principle: Collaborating with other stakeholders who share your vision and can provide resources or feedback.
    • Pilot-in-the-plane principle: Shaping the future by creating and testing new markets and products.
    Learn more:
    Bird-in-Hand: You have to create solutions with the resources available here and now. Lemonade principle: Mistakes and surprises are inevitable and can be used to look for new opportunities. Crazy Quilt: Entering into new partnerships can bring the project new funds and new directions.
    innovationenglish.sites.ku.dk/model/sarasvathy-eff…

    The five principles of effectual logic

    • 1. Bird-in-hand principle—start with your means Expert entrepreneurs approach opportunity on the basis of who they are, what they know, and whom they know. ...
    qrius.com/effectual-logic-how-entrepreneurs-think/
     
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  5. What is Effectuation? Effectuation 101

    WEBOverview. Effectuation is a way of thinking and decision-making that is based on the idea that entrepreneurs create their future by taking action and making things happen.

  6. Effectuation - Overview | UVA Darden School of …

    WEBThe Five Principles of Effectuation. At the heart of effectuation is the belief that the future can be shaped, influenced and cocreated by individuals who act effectually in the face of multiple uncertainties.

  7. How Expert Entrepreneurs Think. The five key …

    WEBApr 4, 2017 · The Affordable Loss Principle of Effectuation details how expert entrepreneurs focus on minimizing the downside of their decisions and actions, thereby mitigating risk and facilitating...

  8. Effectuation principles: a theory for entrepreneurs

    WEBJan 7, 2021 · Effectuation is a process theory that explains the process that entrepreneurs use to create new ventures. When looking at ways to create value for a business, entrepreneurs have the choice between ways of …

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  11. Effectuation: Elements of Entrepreneurial Expertise

    WEBFeb 29, 2008 · Effectuation explicates how and on what basis they act; and in what way that basis is consistent with or contrary to assu mptions about human action in major economic theories.

  12. Sarasvathy’s principles for effectuation – Innovation and ... - ku

  13. Effectuation: Lessons From Expert Entrepreneurs

    WEBThis week, you’ll explore the first obstacle people often face—how to get an idea—and learn about the five principles of effectuation. Then you’ll begin to identify your own bird-in-hand and use that to come up with ventures …

  14. (PDF) Sarasvathy effectuation theory | shuyan zhou - Academia.edu

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