The following are the main characteristics of FMCGs:
• From the consumer perspective
• … See more

Between 2009 and 2023, shelf space in the U.S. supercenters and supermarkets decreased by 5 and 3.3 percent, respectively. This reduction has intensified competition for shelf space among brands, as the num… See more

Well-known CPG manufacturing companies include:
• Nestlé
• Procter & Gamble
• Essity
• PepsiCo… See more

Consumers in rural areas typically purchase goods from nearby towns and villages. A recent shift in consumer purchase behavior toward purchasing locally has prompted the need for better local promotional efforts to generate br… See more

The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories:
• ISIC 5211 retail sales in non-specialized stores… See more

• Category management
• Mass production
• Trade promotion management
• Shelf-ready packaging… See more