Your marketing plan is your organization’s blueprint for reaching new customers. Documenting your plan of attack is important as it helps you outline what it is you’re going to do, and identify potential obstacles o… See more

Who is your ideal customer? Identify their demographics and their shopping habits. This information will help you create effective and compelling marketing campaigns. A common mistake people make in ma… See more

Determine what you want to achieve with your marketing efforts, such as increasing brand awareness, driving foot traffic or boosting sales. Building customer loyalty is necessary for sustaining any business. You want to incr… See more

Create a plan for creating relevant and valuable content to put in front of your target audience. Now that you’ve determined your audience, and set achievable goals and targets, it’s time to actually cre… See more