One of the most powerful conversion copy techniques is not about writing at all; it’s about letting happy customers write your copy foryou. Testimonials produce conversion… See more

One of the most important lessons I've learned in online marketing is that customers don’t really care about your products or services -- in other words, they don't c… See more

HubSpot's Campaign Assistant can help you generate copy This isn’t the best news you’re going to read all day, but someone needs to say it. People don’t meticulously read your l… See more

The best conversion copy you’re going to read will come in the next two words: Be simple. You may be as good of a writer as Stephen King or J.K. Rowling, but that doesn't mat… See more

There’s another technique that will help you crush your competition: Sound like a human being. At some point, a bunch of copywriters decided it would be great to produce co… See more