Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product … See more

Betty Crocker was created in 1921 by Washburn-Crosby and advertising executive Bruce Barton. Crocker was based on a sous-chef from Franklin College — where Barton attended school — who made the delicious, if somewhat dry, baked goods … See more

The Minneapolis suburb of Golden Valley, Minnesota, where General Mills is headquartered, has a street named Betty Crocker Drive. See more

• Bac-Os (discontinued in 2016)
• Betty Crocker Brownie bar
• Betty Crocker Cookbook
• Betty Crocker baking mixes
• Fruit Roll-Ups See more

From 1930, General Mills issued softbound recipe books, including, in 1933, Betty Crocker's 101 Delicious Bisquick Creations, as Made … See more

Betty Crocker programs first appeared on radio on local stations in 1924. The first network Betty Crocker broadcast was on NBC in 1926. The show remained on network radio until 1953; most of the time the program was on NBC or CBS, but it was on See more

• Betty Bossi
• Betty Crocker Kitchens
• Mavis Beacon (character) See more