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- Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.One example of a trademark is Nike, a company that sells apparel and footwear products. An example of a service mark is McDonald's since this company offers food and restaurant services. Some companies fall under both service mark and trademark categories. An example of this is a shipping company like UPS since it offers both goods and services.www.upcounsel.com/trademark-vs-service-markBusinesses typically use both service marks and trademarks. "McDonald's" is a service mark, as it signifies the chain's services. On the other hand, McDonald's signature golden arches are considered a trademark, as they are used to brand-specific products. Google also uses both service marks and trademarks. Imagine that you own a restaurant.www.upcounsel.com/service-markBecause trademarks and service marks are so similar, they may be confused. Essentially, when your business offers a product for sale, you would use a trademark. The Apple logo is a good example of a trademark, as it's used on all the company's products, such as the Macbook and iPhone. A familiar example of service marks comes from United Airlines.www.upcounsel.com/service-mark-exampleService marks are exactly the same in principle as trademarks except that these words, names, symbols, or devices identify and distinguish the source of a service. Examples of service marks include the sleek silver greyhound dog on Greyhound buses, and United Parcel Service’s brown shield emblazoned with the bold yellow letters “UPS.”openstax.org/books/introduction-intellectual-propert…Given the brief descriptions above, the choice between a trademark and a service mark may seem obvious. For example, a company that manufactures and sells tires is producing and selling goods, and so employs a trademark. A chain of mechanics’ shops provides services, and so would most appropriately register a service mark.www.kppblaw.com/intellectual-property/trademark…
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WEBJul 19, 2023 · Example: Service Mark vs Trademark. Let’s say you’re planning a family dinner and want to get a nice bottle of wine. The small wine shop you visit may have their name and logo registered as a …
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WEBJul 15, 2019 · A service mark is the same type of device as a trademark, but service marks distinguish the services of one company from those of another provider. Service marks are often slogans. For example, the …
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