A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product. [ 1 ] When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same symbol is used to mark registered trademarks).

A service mark is a brand name or logo that identifies the provider of a service. A service mark may consist of a word, phrase, symbol, design, or some combination of these elements.

A service mark is a type of trademark that specifically protects services rather than goods. The registration of a service mark is a critical aspect of brand management applicable to all business sizes and industries.

A service mark is a designation that indicates the provider of a service or services. Service marks and trademarks both identify the providers of goods or services. Many people confuse the two because they are closely related.