Starting a letter with “Dear Valued Customer”, “Dear Valued Client”, “Dear Customer”, or “Dear Occupier” is not the way to show customers that you care. Worst still i… See more

It can be very tempting to adopt an informal approach to customer service letters but, particularly if you’re writing in the early part of the customer journey, it is better to stick to Mr/Mrs. … See more

Using “dear customer” or “dear valued customer” is really poor show if the letter you’re sending is in reply to a letter that was sent in by the customer. In this instance, th… See more

Always make sure that you address people by their correct name. ALWAYS! A sure-fire way to avoid problems like this is to get someone to check it before the letters go out. This sh… See more