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- Marketing management is important because it:
- Builds and maintains the company’s brand
- Boosts sales (revenue)
- Provides an opportunity/platform to launch new products
- Is an effective way of engaging customers
- Acts as a communication channel
- Provides actionable insights for the business12.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Here are a few reasons why marketing management is essential:
- Build and maintain the company’s brand
- Boost sales (revenue)
- An opportunity/platform to launch new products
- Effective way of engaging customers
www.mygreatlearning.com/blog/what-is-marketing-…Some of the factors why Marketing Management is important:
- Understanding Customer Needs: Conducting thorough market research to tailor products and services to customer demands.
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