The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

The Ion Permanent Creme Hair Color is a hair color that lasts long and is also ammonia-free, making it safe for people who have delicate or damaged hair. It comes in 40 shades of permanent creme hair colors with no peroxide to damage your hair. This creme hair color also protects against UV rays and heat styling that damages your locks.