Blended whiskeys were wildly popular in the U.S. in the mid- to late 1900s, and Seagram’s was a go … See more

Officially, Seagram’s 7 is a blended whiskey. And it fits that definition — a blended whiskey is any whiskey composed of multiple whiskeys or that also incorporate… See more

Not many spirits brands can say a popular cocktail was named after them. But if someone’s ordering a 7 & 7, it’s almost impossible not to think of the two brands used to ma… See more

Local, affordable, hole-in-the-wall dive bars are known for their eccentric charm and penchant for bringing in the regulars. Surveys show that American sentiment toward loca… See more

If you ever need an occasion to mix up a 7 & 7, July 7 might be your day. Seagram’s introduced National Dive Bar Day in 2018, further solidifying the brand as a champion of the dive … See more