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- Keyword phrases are short, simple descriptors that people type into search engines to find information or answer a question about a specific interest or need1. To optimize your website for search engines, you should follow some basic keyword usage rules2:
- Use unique keywords on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after.
- Place your primary keywords in the URL, title tags, meta description, and page title (H1).
- Start with a general (shorter) primary keyword phrase and move down toward to more specific (longer phrases) for pages that will link to your main pages3.
- Proper keyword phrase research should be personalized, based on real data, and continuous and ongoing4.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Basically, key phrases are short, simple descriptors that people type into search engines (like Google, Bing, Yahoo!, MSN, etc.) in order to find information or answer a question about a specific interest or need. For example: "chocolate chip cookie recipe," "fun things to do in St. Paul, Minnesota," or "auto repair shop."hoist.digital/content/blog/what-are-key-phrases-an…There are some basic keyword usage rules you should follow to get started. Unique keywords should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after. The key areas that you should place your primary keywords include: URL Title tags Meta description Page title (H1)moz.com/learn/seo/what-are-keywordsThe most widely recommended keyword strategy used today is to start with a general (shorter) primary keyword phrase and move down toward to more specific (longer phrases) for pages that will link to your main pages.www.boldgrid.com/support/boldgrid-easy-seo-plugi…Proper keyword phrase research should be:
- Personalized
- Based on real data
- Continuous and ongoing
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