Here are some tips and tricks for designing a good logo ^{1 2}:

• Explore conceptual icons to capture the spirit of your brand.
• Use the space you have to keep your logo design clean.
• Use shapes to think inside the box.
• Imagine your logo in situ.
• Color is key for good logo design.
• Be literal with your logo.
• Be authoritative with your logo.
• Create visual salience with a pop of color.
• Play around with caps or lowercase.
• Consider handwritten fonts.
• Balance your tagline.
• Adjust your name and tagline.
• Let your logo breathe.
• Ensure readability.