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- Market segmentation research is a technique for using market research to identify groups of consumers who share similar attributes, perceptions, and behaviors in a market1234. The purpose of market segmentation research is to tailor products, branding, and strategies to the different segments, and to inform research and development15. Market segmentation research helps a firm minimize risk, increase efficiency, and improve customer satisfaction15.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market segmentation is an extension of market research that seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. The objective of market segmentation is to minimize risk by determining which products have the best chances of gaining a share of a target market ...www.investopedia.com/terms/m/marketsegmentati…Market Segmentation Research Segmentation is the dividing of a market, customer or employee base into groups or “segments” of individuals that share similar attributes and other commonalities. Market segmentation empowers organizations to target groups of consumers who behave differently from other groups and hold common ...www.sisinternational.com/solutions/branding-and-c…What is Market Segmentation Research? by Tim Bock Market segmentation research is research that is used to help a firm identify segments in a market, with the end goal of developing different strategies and tactics for the different segments (i.e., market segmentation). Market segmentation research is often referred to as ...www.displayr.com/what-is-market-segmentation-re…Segmentation research helps you break down the total market (sometimes called the customer universe) into smaller segments. These segments share similarities in how they make buying decisions. These similarities means you can define who is in and who isn’t in the segment.www.three-brains.com/marketing/market-research/i…Market segmentation is a technique for using market research in order to learn all you can about your customers. The purpose of market segmentation is not just to sell products and services, but to inform research and development. Customers appreciate marketing that is specifically directed at them, designed for them, and ...www.liveabout.com/market-segmentation-for-targe…
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