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- Market segmentation is a marketing concept that refers to a company's plan for identifying each section of its target market12. It involves splitting customers into groups based on shared characteristics such as location, age, income, credit rating, or buying habits1. Market segmentation can help inform and create a marketing plan that meets the needs of a target audience instead of creating a one-size-fits-all marketing strategy1.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market segmentation is when a business splits customers into groups based on shared characteristics such as location, age, income, credit rating, or buying habits. Market segmentation can help inform and create a marketing plan that meets the needs of a target audience instead of creating a one-size-fits-all marketing strategy.
www.coursera.org/articles/market-segmentationA segmentation strategy is a marketing concept that refers to a company's plan for identifying each section of its target market. Businesses develop a segmentation strategy to appropriately categorize their customers and choose the best niches for their products and advertising.
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Market Segmentation: Types, Examples, and Strategies - Semrush
Learn how to segment your target market based on various characteristics, desires, and needs. Follow a four-step process to identify, organize, research, and target a specific segment for your marketing campaign. See more
A market segment is a group of individuals within a larger target market who share a particular set of characteristics. Most target markets will have a number of different market … See more
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When it comes to segmenting your audience to prepare for a targeted campaign, intuition and luck will only take you so far. Businesses that have the most success with … See more
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