Companies can generally use three criteria to identify different market segments: 1. Homogeneity, or common needs within a segment 2. Distinction,or being unique from other group… See more

There's no single universally accepted way to perform market segmentation. To determine market segments, it's common for companies to ask themselves the following q… See more

Marketing segmentation takes effort and resources to implement. However, successful marketing segmentation campaigns can increase the long-term profitability … See more

Market segmentation also comes with some potential downsides. Here are some disadvantages to consider when implementing market segmentation strategies. … See more