McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname. His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi …

During his years at Saint Louis University (1937–1944), McLuhan worked concurrently on two projects: his doctoral dissertation and the manuscript that was eventually published in 1951 as a book, titled The Mechanical Bride: Folklore of Industrial M…