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Remember That Time Mazda Used “The Lorax” to …
WEBMar 3, 2019 · Mazda’s advertisements featuring the Lorax focused on the Mazda CX-5 and the company’s efficient SKYACTIV technology. The new engine helped CX-5 achieve 26 mpg in the city and up to 33...
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The Lorax Speaks For The SUVs : NPR
WEBMar 2, 2012 · Mazda calls the fuel-efficient technology SKYACTIV, and spotlights it in the ad, which depicts the car driving through the Truffula …
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Why The Lorax/Mazda Ads Are So Insulting - Fast Company
WEBMar 14, 2012 · The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry.
The Horrible Marketing Campaign For The Lorax Just Gets Worse
WEBMar 12, 2012 · Of all those 70 partners, the Mazda campaign has become a lightning rod for Lorax controversy, primarily because of a commercial where it calls the 2013 Mazda CX …
“The Lorax” Marketing Campaign Misses the Forest AND the Trees
WEBMar 5, 2012 · A group called Rethinking the Automobile launched an online petition to recall Mazda’s Lorax ads, contending: “Mazda and Universal have shamelessly turned a …
'Lorax' promotions try to balance marketing with …
WEBMar 5, 2012 · Automaker Mazda's Lorax commercial for its CX-5 crossover SUV is one that might feel incongruous to consumers even though the animated commercial touts the vehicle's fuel-efficient...
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Online petition asks Mazda to remove Lorax ad campaign due to …
WEBFeb 28, 2012 · Mazda's seemingly harmless partnership with Universal's 'The Lorax' has resulted in an online petition calling on the automaker to remove all ads from TV, print, …
The Lorax Speaks For The Mazdas - Fast Company
WEBIn what surely is a soon-to-be-renounced synergistic advertisement, the new Lorax movie has put out a synergistic ad campaign in which the Lorax–Dr. Seuss’s legendary …
Mazda CX-5 to Star In Dr. Seuss' The Lorax Themed …
WEBFeb 20, 2012 · Mazda is capitalizing on the new Dr. Seuss' The Lorax movie, which opens next month, by collaborating with the movie's creators to showcase its new Skyactiv Technology through two new commercials.
The Lorax Speaks for the Trees (and Mazda's New …
WEBFeb 28, 2012 · Mazda's car isn't completely without its green merits. But using everyone's favorite orange eco-warrior to advertise something that falls in the mushy middle of environmentally friendly...
Should 'The Lorax' Be Hawking SUVs? Mazda Argues Its Case
WEBMar 2, 2012 · Mazda's advertising partnership with "Dr. Seuss' The Lorax," an animated feature based on the children's book that opens today, has earned the company criticism …
Environmentalists Seethe as the Lorax Speaks for Mazda - Adweek
WEBIn fairness, the Mazda ad—created by ad agency Garage/Team Mazda—isn't the only aspect of Lorax commercialization that is sparking controversy. Students in a fourth …
The Lorax helps market Mazda SUVs to elementary school …
WEBFeb 29, 2012 · The Lorax — that squat orange creature Dr. Seuss created to speak for the trees — is now hawking SUVs at elementary schools.At event, Lorax encourages them …
Is the Lorax message what people need? Or is it IHOP and …
WEBMar 13, 2012 · While not objecting to the movie itself, some parents claim that some of the movie’s commercial tie-ins with IHOP, Mazda and other companies ignore the Lorax’s …
The Lorax Featured in Insane New Mazda Commercial
WEBFeb 24, 2012 · Such a commercial rolled onto TV screens this week, featuring The Lorax--the titular hero of Dr. Seuss's beloved environmental parable and star of a new feature …
The New Gas Saving, 35MPG 2013 Mazda CX-5 SUV Stars in A …
WEBThe New 35MPG 2013 Mazda CX-5 SUV Stars in A Dr Suess -The Lorax Commercial.The new movie is based on the Dr. Seuss' book The Lorax who is about a forest gua...
How Much 'Lorax' Advertising Is Too Much? | Ad Age
WEBMar 2, 2012 · Marketing around Universal Pictures' "Dr. Seuss' The Lorax" has flooded consumers in the past couple of weeks, cross-promoting everything from a Mazda SUV …
“The Lorax”: In Thneed of Some Marketing Help – Mother Jones
WEBMar 2, 2012 · Take, for example, the fact that the movie is being used to promote a new gasoline-powered crossover SUV from Mazda. Mazda is partnering with the film and the …
Petition · MAZDA: Stop forcing the Lorax to sell dangerous, …
WEBFeb 23, 2012 · We are calling on Mazda, Universal Pictures, and their partners* to immediately remove any advertising that associates “The Lorax” with automobiles from …
St. Louis Mazda dealer in St. Louis Metro MO - New and Used …
WEBMazda Dealer and of St. Louis MO serving St. Peters, Ellisville, South County Chesterfield is one of the finest Mazda dealerships. Please research our website for your next vehicle …
St. Louis, MO Mazda CX-5 | Bommarito Mazda South County
WEBCome see the Mazda CX-5 Touring SUV at this St. Louis Mazda dealer that offers the best customer care plus terrific deals on the Mazda you're looking for. Get Directions 314-487 …
All New and Used Inventory | Lou Fusz Mazda | Mazda Dealer St.
WEBView all of the new and used vehicles in the Lou Fusz Mazda inventory. Contact us at 314-994-1500 to schedule your test drive today!
New & Used Mazda Vehicles in St. Louis | Lou Fusz Mazda
WEBHere at Lou Fusz Mazda, it is our mission to be the automotive home of drivers in the St. Louis, MO area. We provide a vast selection of new and used vehicles, exceptional car …
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