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- A mediation platform is a solution used by publishers to optimize their revenue from ads. It allows publishers to receive bids from various sources to display ads on their sites1. The main goal of ad mediation and mediation platforms is to increase ad revenue for publishers. The platforms connect to multiple ad networks via a single integration, then perform ad mediation with the data generated from each network, filling up an ad inventory with the highest CPM possible2.Learn more:âś•This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A mediation platform is a solution used by publishers to optimize their revenue from ads. It allows publishers to receive bids from various sources to display ads on their sites.prioridata.com/glossary/what-is-a-mediation-platform/The main goal of ad mediation and mediation platforms is to increase ad revenue for publishers. The platforms connect to multiple ad networks via a single integration, then perform ad mediation with the data generated from each network, filling up an ad inventory with the highest CPM possible.www.publift.com/blog/ad-mediation
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