The absolute first thing you want to do as soon as you've got all your headline race details confirmed (location, date, distances etc) is to list your race on all the race calendars y… See more

Promoting your race through email is something you're likely already doing in some form or other, and it's a channel that can have significant long-term benefits for your brand … See more

In contrast to social media marketing strategies, where the objective is for you and content to get through to the right people, Google offers you the opportunity to get your ra… See more

Race ambassador programstap into word of mouth by getting people who are enthusiastic about your race (race ambassadors) to promote your race to others. In e… See more