James Bond is a British literary and film character, a peerless spy, notorious womanizer, and masculine icon ¹. He was created by British novelist Ian Fleming and designated Agent 007 in the British Secret Intelligence Service, or MI6 ¹. Fleming portrayed Bond as a tall, athletic, handsome secret agent in his thirties or forties with several vices, including drinking, smoking, gambling, automobiles and womanising ². He is an exceptional marksman, and he is skilled in unarmed combat, skiing, swimming and golf ². The character of James Bond has come to symbolise a quintessential blend of style, sophistication, and action-packed adventure ³.