Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media See more

Positive "buzz" is often a goal of viral marketing, public relations, and advertising on Web 2.0 media. It occurs when high levels of individual engagement on social media drive the buzz volume up for positive associations with the product or brand. It gets to … See more

With the addition of new interactive and digital media technologies into the marketing industry, a significant emphasis has been put on the … See more

Two common terms used to describe buzz are volume, which quantifies the number of interchanges related to a product or topic in a given time period, and rating or level, a more qualitative measure of the positive or negative sentiment or amount of engagement … See more

Buzz works as a marketing tool because individuals in social settings are easier to trust than organizations that may be perceived to have vested interests in promoting their … See more

• Salzman, Marian; Matathia, Ira & O'Reilly, Ann (2003). Buzz: harness the power of influence and create demand. John Wiley and … See more