- Copilot AnswerThis summary was generated by AI from multiple online sources. Find the source links used for this summary under "Based on sources".
Learn more about Bing search results hereMerger between Citicorp and Travelers GroupOrganizing and summarizing search results for youA congeneric acquisition is a merger between companies that are in the same general industry but have different product lines or customer bases. An example of a congeneric merger is the merger between Citicorp and Travelers Group in 1998, which created Citigroup Inc.. Another example is the merger between Thomas Cook India Limited and Sterling Holiday Resorts (India) Limited. In contrast, a pure conglomerate merger involves companies that are totally unrelated and that operate in distinct markets.2 Sources
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Congeneric Merger: Overview, Types, Example - Investopedia
A congeneric merger is a type of merger where two companies are in the same or related industries or markets but do not offer the same products. In a congeneric merger, the companies may share similar distribution channels, providing synergiesfor the merger. The acquiring company and the target … See more
A congeneric merger can allow a target and its acquirer to take advantage of overlapping technology or production processes to expand their product line or increase their market share. A product extension merger is a kind of congeneric merger where the … See more
An example of a congeneric merger is when banking giant Citicorp merged with financial services company Travelers Group in 1998. In a deal valued at $70 billion, the two companies joined forces to create Citigroup Inc. While both companies were in … See more
In addition to congeneric mergers, there are several other merger types, such as conglomerate, horizontal, or vertical. While there are many reasons why companies engage in mergers, … See more
Congeneric Merger – Meaning, Reasons, Examples, …
Jun 24, 2022 · One of the biggest examples of a congeneric merger is the $100 billion deal between Heinz and Kraft in 2015. At the time, Kraft was a major producer of mayonnaise, cheese, and more. And Heinz was the bigger …
Guide to Congeneric Merger: Meaning, Examples, Process
Jan 31, 2025 · A congeneric merger is one that happens between companies that are part of the same industry but feature a different line of products. Both of these companies will have …
7 Types of Mergers and Acquisitions with Examples
Jan 1, 2025 · Congeneric Acquisition Example. The $90 billion all-share merger between mining firm Xstrata and commodities trader Glencore in 2012 provides an interesting example of a product extension merger.
13 Types of mergers and acquisitions with examples
Nov 12, 2024 · Explore different types of mergers and acquisitions, including Horizontal, Vertical, Conglomerate, Congeneric, Acqui-hire, and Market Extension, with real-world examples
Understanding Congeneric Mergers: Definition, …
Mar 23, 2024 · Congeneric mergers involve the consolidation of companies within the same or related industries, despite offering different products or services. This strategic move allows businesses to leverage shared industry knowledge, …
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Mergers and Acquisitions: Understanding the Congeneric Merger …
Jun 25, 2024 · Congeneric mergers can create synergy by leveraging the commonalities and complementarities between the two companies. For example, a congeneric merger can allow …
10 Types of M&A Transactions: Definitions and Examples
Dec 16, 2024 · Congeneric mergers allow companies to diversify product offerings, improving resilience amid shifting market trends and consumer demands. Congeneric merger example: …
Types of Acquisition with examples - CMI
May 7, 2023 · A real-life example of a congeneric acquisition is the acquisition of Nest by Google in 2014. Google, a technology company, acquired Nest, a company that produces smart home devices such as thermostats and security …
Types of Acquisition - List of Top 4 Strategies and Examples
Example of Conglomerate Acquisition. The best example of a conglomerate is the merger between PayPal and eBay. Around 2002, PayPal was not able to maintain its market …
Strategic Consolidation: Exploring the Benefits of Congeneric …
Congeneric mergers, also known as related diversification mergers, occur when two companies operating in different industries or sectors, but with complementary products or services, come …
Types of Merger & Acquisition - Singhania & Partners
Oct 13, 2022 · A congeneric merger (also referred to as a ‘concentric acquisition’ or 'product extension merger') is a type where companies operate in related business segments offering …
Types of Mergers and Acquisitions (M&A) - ansarada
Congeneric merger (also ‘Concentric merger’) In a congeneric merger, the acquirer and target company have different products or services, but operate within the same market and sell to …
Industry Collaboration: Uniting Forces with Congeneric Mergers
Congeneric mergers are important for several reasons: 1. They can create synergies, which means that the combined performance of the merged companies is greater than the sum of …
7 Types of Mergers and Acquisitions with Examples - LinkedIn
Nov 24, 2021 · A congeneric acquisition (also referred to as a ‘concentric acquisition’) is a twist on the horizontal acquisition, where, rather than having the same products or service lines, the …
5 Types of Mergers and Acquisitions with Examples - Deel
6 days ago · A concentric M&A is also referred to as a congeneric or product extension M&A. It integrates two or more companies operating within the same market or sector, which have …
Mergers and Acquisitions: Meaning, types and how they work
Dec 15, 2024 · For instance, Microsoft acquired the professional networking site LinkedIn. A conglomerate acquisition offers many benefits, including increasing market power, providing …
Conglomerate and Congeneric Mergers - The Balance
Jun 25, 2019 · Conglomerate mergers and congeneric mergers are two types of business combinations with different characteristics from horizontal and vertical mergers. Horizontal …
What are the types of mergers & acquisitions | Wolters Kluwer
Aug 7, 2024 · A congeneric acquisition is when the acquiring company and the acquired company have different products or services but sell to the same customers. For example, DEF LLC …
Congeneric Merger | Investor's wiki
Sep 16, 2023 · What Is a Congeneric Merger? A congeneric merger is a type of merger where two companies are in something very similar or related industries or markets yet don't offer similar …
Understanding Merger: Key Types, Benefits, and Challenges
5 days ago · An excellent example is the merger between T-Mobile and Sprint, which aimed to create a stronger competitor in the telecommunications industry. Horizontal mergers can lead …
Product Extension Mergers Explained: Benefits and Case Studies
Jan 30, 2025 · Five examples to explore. Now, let’s take a look at real-life product extension merger example s and find out why they worked out. 1. PepsiCo and Quaker Oats (2001) PepsiCo acquired Quaker Oats to expand into the breakfast and health-conscious markets while gaining the popular sports drink brand Gatorade.
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