Folding a brochure is a great way to separate information and images for readers. However, there are many different ways to fold a single piece of paper. You can do a basic fold by simply creasing the paper down the middle. Or, you can get more complicated and fold the paper into an accordion formation.

Before you submit your brochure design for print, consider the following brochure fold types and how they’ll affect your design. So, How Do I Design Brochures? The bi-fold brochure—also called the half-fold brochure or single fold brochure—is folded once down the middle. This gives the designer four pages to work with, one being a cover page.

Folding Options for Brochures and Pamphlets. There are a variety of ways to fold a brochure or pamphlet. Folding reduces the physical size of these pieces, making them more convenient to hold and read. In many cases, the size reduction also allows these printed documents to fit into a pocket or purse for easier transport.

To fold or not to fold? We’re taking you through our 12 types of brochure folds to see which layout does your message justice.