Indexing and Bulk. Microsoft Bing and Google may be using different technologies to crawl the web, but there is no noticeable difference in how much you can find. It is improbable that you will find something you cannot find on Bing on Google.

Optimizing for both search engines is similar. Microsoft Bing is more focused on on-page optimization and incorporates social signals, while Google is more focused on E.A.T. and links. Microsoft Bing has definitely improved over the last year and is more competitive with Google, especially in its unique features.