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An 8-step process for effective customer journey mapping
- 1. Define your purpose The first step to creating a successful customer journey map is to define your product's vision or purpose. ...
- 2. Make sure your team is aligned and roles are clear ...
- 3. Create user personas ...
- 4. Understand your user goals ...
- 5. Identify customer touchpoints ...
- 6. Map out the customer journey ...
- 7. Test the customer journey ...
- 8. Use continuous research to refine your map ...
www.hotjar.com/customer-journey-map/stages/- People also ask
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WEBQUICK SUMMARY. Here's how to meet customers where they are with the right touchpoints at the right time. Whether or not we're aware of it, we travel through all the customer journey stages on a near-daily basis.
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