The Engel-Kollat-Blackwell model of consumer behavior outlines a five-stage decision process that consumers go through before purchasing a product or service. 1. … See more

The Black Box model, sometimes called the Stimulus-Response model, says that customers are individual thinkers that process internal and external stimuli to make purc… See more

The Impulse Buying theory is an alternative to the Learning Model and EKB, as it claims that purchases aren’t always a result of rational thought. When we think of impulse buying, we … See more

The Howard Sheth model of consumer behavior posits that the buyer’s journey is a highly rational and methodical decision-making process. In this model, customers put on a “pr… See more