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    Wikipedia
    https://en.wikipedia.org › wiki › Marlboro_Man

    Marlboro Man - Wikipedia

    • The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily f… See more

    Origins

    Philip Morris & Co. (now Altria) originally introduced the Marlboro brand as a woman's cigarette in 1924. Starting … See more

    Casting

    Initially, cowboy commercials involving the Marlboro Man featured paid models, such as William Thourlby, pretending to carry out cowboy tasks. However, Burnett felt that the commercials lacked authenticity, as it was appare… See more

    Results

    The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representin… See more

    Smoking-related deaths

    Five men who appeared in Marlboro-related advertisements — Wayne McLaren, David McLean, Dick Hammer, Eric Lawson and Jerome Edward Jackson, aka Tobin Jackson — died of smoking-related diseases, t… See more

    Cowboys

    Marlboro television and print ads used several real cowboys.
    The Cowboy and His Elephant, which is ostensibly a biography of Bob Norris and mainly focuses on his raising an elephant on his ranc… See more

    Decline

    In many countries, the Marlboro Man is an icon of the past due to increasing pressure on tobacco advertising for health reasons, especially where the practice of smoking appears to be celebrated or glorified. The deaths des… See more

    Death in the West

    Death in the West, a Thames Television documentary, is an exposé of the cigarette industry that aired on British television in 1976. In its March/April 1996 issue, Mother Jones said of Death in the West: "It is one of the most p… See more

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    Origins
    Casting
    Results
    Smoking-related deaths
    Cowboys
    Decline
    Death in the West
     

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