In 1971, a second PBS symbol appeared, which is now nostalgic for people who grew up in the 1970s. It was designed by Herb Lubalin, an American typographer and graphic arti… See more

In the mid-1980s, PBS needed a new identity because the three-letter sign was reminiscent of ABC, NBC, CBS stations. The company representatives turned to Chermayef… See more

In the late 1990s designers, Publicis & Hal Riney developed a new logo for the Public Broadcasting Service. They placed the heads inside the black circle and changed their color s… See more

In 2002, PMcD Design staff changed the scale of the elements: they enlarged the disk with a P-shaped graphic sign and reduced the inscription. The font has also changed. T… See more