A perceptual map is a diagram mapping out what the customers think about your products and services. Aside from just the offerings, it can also map what they think about other brands, even the competitors, and their pr… See more

It’s a ‘Perceptual Map 101’ article, and how can we not talk about the process of building such a map? So let’s give you the steps to create a perceptual map understood by all. This is where the fun part begins!… See more

If you are looking into identifying what’s working best (or worst) for your business, then SurveySparrow can help you with it. SurveySparrow uses advanced NLPand statistical techniques to make sense of your customer (… See more

There can be 2 types of perceptual maps: the standard and the multi-dimensional. Their usage depends on the case at hand, and since we’ve discussed perceptual maps so well, why leave this? Let’s look at both types.… See more