A new study from Barbie and a team of neuroscientists at Cardiff University explored the impact of playing with dolls on a group of kids. Through neuroimaging, the team found that kids develop empathy and social processing skills through doll play.

Barbie®, and a team of neuroscientists from Cardiff University, announces findings of a new study conducted using neuroscience for the first time to explore the positive impact doll play has on children, bringing to light new evidence that doll play activates brain regions that allow children to develop empathy and social information processing skills, even when playing by themselves.