In the early 1960s, Kellogg's biggest competitor, Post, invented a process for dehydrating food and enclosing it in foil to keep it fresh. Originally used for dog food, they were looking to … See more

Danish Go-Rounds, later renamed Danish Rings, were an oval shaped tubular toaster pastry with fruit filling. Kellogg's made them between 1968–1972.
Presto Pizza was a … See more

In the 1970s, Kellogg's revitalized Pop-Tarts advertising with a talking toaster named Milton. The character, voiced by actor William Schallert in TV and radio ads, enjoyed a popular merchandising run. Products with Milton's likeness included mugs, plates, paint … See more

Pop-Tarts have been the subject of recalls when mislabeling could lead to serious allergic reactions. On August 4, 1995, it was announced that 94,500 cartons of Smucker's Real … See more

Kellanova keeps between 20 and 30 flavors in production at any time, and is constantly testing and trying new flavors to meet shifting consumer tastes.
Standard flavors
Pop Tart's core flavors have been unchanged for over … See more

In June 2021, Jerry Seinfeld announced he would write, direct, produce, and star in a fictionalized re-telling about the creation of Pop-Tarts. The film, See more

Thomas Nangle filed a lawsuit in 1992, suing Kellogg's for damages after his Pop-Tart became stuck in his toaster and caught fire. The case gained wider notoriety when humorist Dave Barry wrote a column about starting a fire in his own toaster with Pop-Tarts. See more