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Pizza Hut and PepsiCoA product extension merger is a type of merger where two companies that produce different but complementary products merge to expand their reach in the same industry. One example of a product extension merger is the merger of Pizza Hut and PepsiCo in 1977, where PepsiCo merged with Pizza Hut to expand its soft drink reach by making Pizza Hut its subsidiary12. Another example is the merger between Mobilink Telecom Inc. and Broadcom, where the two companies both operate in the electronics industry and the resulting merger allowed the companies to combine technologies34.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The merger of Pizza Hut and PepsiCo in 1977 was a Product Extension Merger. Pizza & Soft Drinks, like Pepsi, are not the same products but cater to the same industry. Thus to expand its soft drink reach, Pepsi merged itself with Pizza Hut by making Pizza Hut its subsidiary. Post-merger sales increased by more than $436 million.efinancemanagement.com/mergers-and-acquisitio…Example of Product Extension Merger A historic example of a product extension merger was the acquisition of Pizza Hut by Pepsi Co in 1977. Pepsi understood that lots of people went to Pizza Huts, and that by merging with them, Pepsi would be able to reach a much wider market.neumannassociates.com/general-blog/understandi…For example, the merger between Mobilink Telecom Inc. and Broadcom is a product-extension merger. The two companies both operate in the electronics industry and the resulting merger allowed the companies to combine technologies.corporatefinanceinstitute.com/resources/valuation/t…The acquisition of Mobilink Telecom Inc. by Broadcom is a proper example of product extension merger. Broadcom deals in the manufacturing Bluetooth personal area network hardware systems and chips for IEEE 802.11b wireless LAN.archive.mbda.gov/news/blog/2012/04/5-types-com…- People also ask
Understanding Market Extension and Product …
WEBJul 23, 2019 — Example of Product Extension Merger. A historic example of a product extension merger was the acquisition of Pizza Hut by Pepsi Co in 1977. Pepsi understood that lots of people went to Pizza Huts, and …
Guide to Market Extension Merger: Meaning, …
WEBOct 23, 2023 — Market extension mergers mark the coming together of two companies with different markets. These companies may either sell …
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Types of Mergers - Definition, Explained, Types
WEBProduct-Extension Mergers. A product-extension merger is a merger between companies that sell related products or services and that operate in the same market. By employing a product-extension merger, the …
What Is A Market Extension Merger (Explained: All You Need To …
WEBJul 17, 2022 — A market extension merger is defined as when two companies offering similar products and services but in separate markets merge. A merger is a good …
5 Types of Mergers and Acquisitions with Examples
WEBApr 4, 2023 — A concentric merger is also known as a congeneric or product extension merger. This type of M&A occurs when two or more companies operating in the same market or sector with overlapping …
Merger: Definition, How It Works With Types and …
WEBJun 12, 2024 — When two companies become one under a product extension, they can gain access to a larger group of consumers and, thus, a larger market share. An example of a congeneric merger is...
The Difference Between Market Extension and Product Extension …
WEBJun 17, 2020 — Product Extension Merger Example A prominent example of a product extension merger can be seen in the 1977 acquisition of Pizza Hut by PepsiCo. Pepsi …
Congeneric Merger: Overview, Types, Example
WEBJun 28, 2021 — A product extension merger is a kind of congeneric merger where the product line of one company is added to the product line of the other. This allows the merged company to benefit from...
Conglomerate Mergers: Definition, Purposes, and …
WEBJan 19, 2021 — There are two types of conglomerate mergers: pure, where the two firms continue to operate in their own markets, and mixed, where the firms seek product and market extensions.
5 Types of Company Mergers - Minority Business …
WEBThe product extension merger allows the merging companies to group together their products and get access to a bigger set of consumers. This ensures that they earn higher profits. Example. The acquisition of …
All about Market Extension Merger - BrandEssence® Market …
WEBA market extension merger is a type of merger where two companies in the same industry with similar products or services merge to expand their market reach. The goal of a …
6 Types of Mergers - Definitions, Examples, and Insights
WEB6 Types of Mergers - Definitions, Examples, and Insights. If you're a business leader looking to expand quickly, joining forces with another company can seem very tempting. …
Product Extension Merger Explained - moneyland.ch
WEBA product extension merger is a type of merger in which two (or more) companies which offer similar products fuse into a single company or group. Companies competing in the …
5 Types of Merger & Acquisition Strategies: Benefits & Challenges
WEBProduct extension M&A strategy is when two companies within the same market provide different types of products or services that are designed to be consumed together. Learn …
Conglomerate merger: definition, examples, pros, and cons
WEBJan 22, 2024 — Typically, market or product extensions are the goals of a mixed conglomerate merger. Walt Disney Company acquiring the American Broadcasting …
What Is a Company Merger? - Business News Daily
WEBNov 8, 2023 — Product extension merger. A product extension merger, also known as a congeneric merger, is the combination of two companies that sell similar, but not …
7 Types of Mergers and Acquisitions with Examples - DealRoom
WEBAug 20, 2024 — The product extension merger primarily creates value through revenue synergies, although cost synergies are a secondary benefit. The principal idea for value …
Understanding Types of Mergers and Acquisitions | CFO Bridge
WEBFeb 3, 2024 — Product-extension mergers add related offerings to the portfolio, enhancing the current market position. An example of a product-extension merger is PepsiCo’s …
7 Types of Mergers and Acquisitions + Examples
WEBJul 9, 2024 — 7 types of mergers and acquisitions. While there are multiple variations of mergers and acquisitions, we can divide them into the following seven categories: …
Congeneric Merger – Meaning, Reasons, Examples, and More
WEBJun 24, 2022 — In a merger where there is an extension of a product line, we call it a product extension merger. And, if the objective of the merger is to extend the market, …
What is a Merger? Definition, Types, and Examples
WEBNov 4, 2022 — How Mergers Work. Types of Mergers. Pros and Cons of Mergers. Merger vs. Acquisition. Related Finance Skills. What Is a Merger? A merger is a business deal …
Conglomerate Merger - Definition, Types and Examples - Legal …
WEBDec 19, 2014 — Five types of corporate mergers exist: Conglomerate merger. Horizontal merger. Vertical merger. Product extension merger. Market extension merger. Which …
How Brand Extensions Are Created And Why They’re So …
WEB3 days ago — Step 2. Ask consumers. Gather a group of consumers and have a similar conversation. They could be existing consumers or adjacent consumers. It can include …
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