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  2. Proper usage of trademark symbols involves the following guidelines12345:
    • Place the trademark symbol (™ or ®) in superscript or subscript next to your trademarked logo, name, or slogan.
    • Use the symbol consistently across your website, products, marketing materials, and other branded assets.
    • If the mark is unregistered, use ™; if registered, use ®.
    • There are no formal rules regarding the font or size of trademark symbols.
    • Distinguish the trademark from surrounding text using capitalization, italics, bold type, different fonts, or colors.
    Learn more:
    Proper usage of trademark symbols involves placing them in superscript or subscript next to your trademarked logo, name, or slogan, as well as using them consistently across your website, products, marketing materials, and other branded assets.
    www.godaddy.com/resources/skills/trademark-sym…
    If the mark is unregistered, use the superscript ™ symbol with the first and/or the most prominent use of the mark on the goods, on their packaging, or on a single item of printed or electronic material advertising the goods or services. If the mark is registered, use the superscript ® symbol or other appropriate notice of registration instead.
    www.inta.org/fact-sheets/trademark-use/
    Each time you use your mark, it is best to use a designation with it. If registered, use an ® after the mark. If not yet registered, use TM for goods or SM for services, to indicate that you have adopted this as a trademark or service mark, respectively, regardless of whether you have filed an application with the USPTO.
    uspto.report/resources/trademark-protection/when …
    While a trademark symbol can, in fact, be used anywhere around a mark, it is customary to place the symbol either directly after the mark, in the upper-right corner (superscript); in the lower-right corner (subscript); or level with the mark. There are no formal rules regarding the font or size of trademark symbols.
    www.outsidegc.com/blog/proper-use-of-trademark …
    A trademark should be used in a manner which will distinguish it from the surrounding text. Capitalize trademarks completely (PIZZA HUT), use initial caps with quotes (“Pizza Hut”), use italics, bolder-faced type, different font, or a different color to create distinction.
    www.owe.com/resources/proper-trademark-usage/
     
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