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  2. Balance theory is a psychological theory that explains how people maintain balance in their relationships and attitudes1234.Examples of balance theory include1234:
    • Heider (1958) used the following example to explain how balance theory can be applied to relationships: ‘My friend’s friend is my friend, My friend’s enemy is my enemy, My enemy’s friend is my enemy, My enemy’s enemy is my friend.’
    • A balanced structure is when your best friend also likes your favorite rock band.
    • Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products.
    Learn more:
    An example of balance theory Heider (1958) used the following example to explain how balance theory can be applied to relationships: ‘My friend’s friend is my friend, My friend’s enemy is my enemy, My enemy’s friend is my enemy, My enemy’s enemy is my friend.’
    www.simplypsychology.org/balance-theory.html
    An example for a balanced structure is when your best friend also likes your favorite rock band; an example for an imbalanced structure is when your best friend dislikes your favorite rock band. According to balance theory, the first case makes you feel good, whereas the second case creates an uncomfortable tension.
    psychology.iresearchnet.com/social-psychology/so…
    For example: a Person (P) who likes an Other (O) person will be balanced by the same valence attitude on behalf of the other. Symbolically, P (+) > O and P < (+) O results in psychological balance. This can be extended to objects (X) as well, thus introducing triadic relationships.
    psynso.com/balance-theory/
    Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.
    en.wikipedia.org/wiki/Balance_theory
     
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