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- Public service ads by Google are ads that promote a social cause or a public interest. Google does not charge for these ads, but they are subject to Google's advertising policies and guidelines. Google also offers Local Services Ads, which are pay-per-lead ads for local businesses that pass a screening process12. These ads appear at the top of the search results, above organic results and traditional Google Ads2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Google will no longer allow ads for documents and/or services that can be obtained directly from a government or a delegated provider. This includes offers of assistance to obtain these products or services.support.google.com/adspolicy/answer/9736337?hl…Local Services Ads (also known as Google Local Services Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves background checks, license checks, and insurance checks.www.brightlocal.com/learn/google-local-services-ads/
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