Roger Chen, a Taiwanese-born American, opened the chain's first location in 1984 in Little Saigon, a Vietnamese American community located in Westminster, California (now … See more

In design, 99 Ranch Market stores are similar to mainstream American supermarkets, with aisles that are wider and less cluttered than in most other Chinese markets. The supermarket accepts credit cards for totals above US$5.00 whereas … See more

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Although most of its customers are ethnic Chinese Americans, shoppers also include recent immigrants from China, ethnic Chinese from Vietnam, and others. The chain sells a wide … See more

Generally, the chain locates its stores in newer suburban Mandarin-speaking immigrant communities, such as Milpitas, California, where the supermarket is strategically located near the technology industries of the Silicon Valley which employ many Asian … See more

In Northern California, 99 Ranch is known as "Ranch 99" because the 99 Ranch signs in the bay area have the "99" part of the logo located between "Ranch" and "Market". See more

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• AsianWeek article: The Malls of Asian America — covers the immense popularity of a 99 Ranch Market shopping center in Milpitas, California
• "Grass Jelly, Anyone? 99 Ranch Brings Asian Flavor to East … See more